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AI isn’t the first technology to promise everything—and threaten everything.

In Hype Immunity, Dr. Mike Horton offers business leaders a pragmatic guide for navigating the AI revolution founded on timeless strategies written long before the first line of code.

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Just an email reminder and direct link to purchase your reserved copy on Publication Day (15 December)

Book Release Date

15 December 2026

In a world full of AI hype, senior AI executive Dr. Mike Horton knows that in practice, implementation is easier said than done. While technical checklists and training classes may package AI as easy-to-use, business leaders know the truth—shepherding organizations through the emerging AI revolution requires more than abstract promises.

Grounded in timeless lessons from over 250 years of industrial history, Hype Immunity offers leaders a pragmatic guide for implementing AI development in the modern age.

From Bell’s telephone to Intel’s microprocessors, history’s innovation narratives have already provided strategies for seizing revolutionary technology and cautioned against the complacency that breeds failure. 

Horton identifies core principles from these narratives, helping leaders develop a clear mission—the company’s North Star—and a guiding strategic mindset to navigate their business through the before, middle, and after of a technological revolution that’s moving at breakneck speed.

Key concepts include:

  • Recognizing how competency blindness can drown organizations through overconfidence in outdated solutions and processes.
  • Developing immunity to AI hype, instead choosing solutions based on guaranteed mission impact.
  • Building a collaborative ecosystem that enables the efficient development of scalable AI solutions.
  • Embracing the responsible acceleration of AI capabilities that support transparency, trust, veracity, and human expert oversight.
  • Crafting a human-centered revolutionary strategy that builds beyond technology

Early Praise for Hype Immunity

Mike Horton’s Hype Immunity is insanely insightful. If you are not at the forefront of the AI revolution – and most of us are not – you are where I am: trying to understand what the rise of AI means for your family and your industry, and looking for insights in how to deal with this most disruptive of technological innovations. Hype Immunity is the most sensible, and sense-giving, perspective I ever read or heard on AI. Read it, embrace it, and benefit from it. “Human in the loop as a circuit breaker” is where the magic connected for me (want to know what this is? Read the book).
Daan van Knippenberg, PhD
Daan van Knippenberg, PhDHouston Endowment Professor of Management, Rice University | Founder, The Better Company

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We're giving away 10 signed hardcover copies of this book by award-winning former Federal Chief AI Officer Dr. Mike Horton.

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The book will be available in hardcover and paperback on publication date (15 December). Reserve your copy using the form above.

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